‘’ATRAAF’’ Magazine is founded by renowned and famous writer, poet and senior most journalist Mr. Mahmood Shaam. Mr. Mahmood Shaam’s basic philosophy is that all good work is done in defiance of powerful and influential. After being in journalism for 48 years, he says that the central dilemma in journalism that ‘’you don’t know what you don’t know. Mr. Shaam is one of the best known and most traveled journalist of Pakistan. After serving JANG Group for more than 16 years continuously as Group Editor, he joined ARY Group in September 2010 and later launched a new Urdu newspaper ‘’Jehan Pakistan’’ from Karachi, Lahore and Islamabad in 2012. He has the distinction of interviewing including US President Mr. Gerald Ford, Indian Prime Minister Ms. Indra Gandhi, the legendary Mr. Yasir Arafat of Palestine and many others. “ATRAAF” is a research based, motivational and inspirational monthly magazine that will change your world. ‘’ATRAAF’’ is Pakistan’s leading destination for brave thinking and bold ideas that matter. ‘’ATRAAF’’ engages its print, online, and live audiences with breakthrough insights into the worlds of politics, business, Media, Technology, Travel, Sports, Music, arts, and culture. With exceptional talent deployed against the Pakistan’s and world’s most important and intriguing topics, ‘’ATRAAF’’ is the source of opinion, commentary, and analysis for Pakistan’s and world’s most influential individuals who wish to be challenged, informed, and entertained.